Improved customer churn prediction model using word order contextualized semantics on customers’ social opinion
نویسندگان
چکیده
<div align="left"><span>Through the hype in digital marketing and continuous increase volume velocity of opinions about an organization’s brands, churn prediction now requires advanced analytics opinion mining for effective customer behavioral management beyond keywords sentiment analysis (SA). Earlier, by analyzing customers’ using SA models, extracted positive-negative polarity is used to classify customers as churners or non-churner. In those methods, impact word order, context, inherent semantics clustered set were oftentimes overlooked. However, with consistent creation new words meanings mapped existing on web, research extended fuzzy support vector model (FSVM) show that dependency distance between headword, its dependent, tail can be weighted information content derived from a corpus generate four-classed social categories strongly positive, negative, strong negative. These classes formed basis category premium customer, Inertia potential churner, churner management. performance evaluation, aside engendering quadrupled class against binary pattern, better accuracy, precision, recall values obtained when compared works machine (FSVM), respectively. </span> </div>
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ژورنال
عنوان ژورنال: International Journal of Advances in Applied Sciences
سال: 2022
ISSN: ['2252-8814', '2722-2594']
DOI: https://doi.org/10.11591/ijaas.v11.i2.pp107-112